Why Aberdeen?

A region of innovation and opportunity.

The Aberdeen City Region consists of Aberdeen City and Aberdeenshire. We are a diverse corner of Scotland, ranging from mountains, to coastline, to urban landscape.  


Our investment portfolio spans dozens of major projects that are due to be completed over the next decade, marking an exciting time to join this ambitious region. Our investment pipeline will create an energised, connected and revitalised region; one that offers an unparalleled experience for residents and visitors alike.


The Aberdeen City Region is at the forefront of the global energy transition, leading the world on a rapid shift to net zero by leveraging the region’s unique assets and capabilities. We are one of the most attractive locations in Europe to develop and accelerate low carbon projects and activities, particularly offshore wind.


The North East is home to one of Scotland's first two investment zones. The North East Scotland Investment Zone is a 10-year, £160 million project which will boost the region's productivity, accelerate innovation-led business growth and provide more high-priority jobs through targeted investment in the priority sectors of Green Energy and Digital Tech.


Investment in culture and heritage continue to play a critical role across the region, with a £20mil award from the UK Government’s Levelling Up Fund going towards the refurbishment of Macduff’s Marine Aquarium and the development of a cultural quarter in Peterhead. 






Work is also progressing on the Aberdeen City Centre and Beach Masterplan a long-term plan to revitalise various locations across the city and beach areas with major upgrades currently taking place on Union Street, including streetscape works and construction on the new market. 


City centre and town regeneration are key to the future of the region. In March 2024, the UK Government awarded £20mil to Peterhead over the next decade as part of its Long-Term Plan for Towns programmes. The funding will go towards local priorities and provide a much-needed boost to Aberdeenshire's largest town.


The Union Street Empty Shops Action Plan, led by Aberdeen City Council, is a response to the increasing number of empty shops on Union Street. The Plan aims to increase footfall on the city's main street and provide greater certainty to owners, landlords and businesses looking to invest in their properties, and de-risk potential new investment. By extension, the Empty Shops Grant Scheme is a £500,000 fund which will go towards project costs on Union Street and help enable reoccupation of vacant shops by new businesses and tenants. 



The Aberdeen City Region is primed for business and Invest Aberdeen is here to help

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